Here’s what we found, after quizzing some visitors at the exhibition:
60% of those interviewed were unaware that 100 million sharks are killed every year
So we still need to raise awareness. Until people realise the mass scale of shark slaughter, they won’t understand the urgent need to curb consumption levels.
30% of those interviewed have already tried shark fin soup
Perhaps unsurprising, given the surge in popularity of the dish back in the early 2000s. When WildAid carried out its shark consumer survey in 2006, 35% of interviewees had already tried shark fin soup – with the majority of consumers being aged between 41 and 60. Let’s hope that new generations have a better understanding of the soup’s detrimental effects on our ecosystems. Let’s hope we can push this percentage down in the coming years.
66% of visitors knew the grim results of shark finning
That is, they understood that removing a shark’s fins resulted in the shark drowning or bleeding to death. This actually shows an improvement in understanding. WildAid’s ‘End of the Line’ paper (2008) reported that a lot of people were misinformed about sharks’ fins, believing that the fins grew back after removal.
Nearly 80% of visitors ranked Ocean conservation as a very important part of maintaining our ecosystem
Which is true – the oceans provide over 50% of our oxygen and provide sustenance for millions of people. If the oceans die, so do we.
Nearly 70% of visitors found the exhibition helped them understand humanity’s impact on the environment
Read: 70% of people who have just realised that the plastic water bottle they are carrying is not just a handy, portable liquid-container, but a symbol of mankind’s failure to protect the planet.
74% of visitors recognise the importance of individuals taking action for ocean conservation
Step away from the plastic bag. Say no to that blue-fin tuna sushi role. We can all make little sacrifices to avoid completely sacrificing our oceans.
Over 95% of those interviewed would not consume shark fin soup in the future
This is an encouraging figure.
The photography of the exhibition shows why the oceans are worth protecting – and what we stand to lose if we continue to kill large marine animals and dump plastics into the sea. In brief: the exhibition showed the beauty of the oceans with a sharp immediacy, in a way that scientific data just can’t do. It encourages people to take action – in this case, specifically to avoid shark fin soup.
To help people commit to protecting our oceans, we had a large pledge board – below you can see some pictures.